Explore Fred Hutch's visual brand guidelines to understand how logo, color, typography, visual elements and photography work together to create clear, consistent experiences for audiences.
Logos
Use these guidelines to apply the Fred Hutch Cancer Center logo accurately and consistently across materials. Clear logo use strengthens recognition with audiences.
Colors
Use these guidelines to apply Fred Hutch's brand palette with purpose and consistency. Intentional color choices support accessibility and ensure a cohesive visual experience.
Typography
Use these guidelines to choose type that supports clarity and accessibility. Approved fonts and best practices ensure a readable experience.
Visual Elements
Use these guidelines to apply Fred Hutch’s approved design system. These elements reinforces our mission and creates a unified brand presence.
Photography
Use these guidelines for imagery that feels authentic and inclusive. Natural light and thoughtful composition lead to visuals that enhance trust, compassion and credibility.