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Branded apparel and merchandise help reinforce the Fred Hutch identity and ensure teams present a consistent, professional look. Whether you’re ordering a few items or coordinating a larger team order, these guidelines outline how to correctly use the Fred Hutch logo, colors and approved department sign posts.
If your apparel includes a department name, you must use an official department sign post, as defined in our brand architecture system. Custom or improvised department labels are not permitted.
Below you’ll find information on where to purchase branded items, approved logo usage, apparel colors, placement rules, ordering processes and examples.
Purchasing Apparel and Merchandise
Outside of these sources, teams can place custom orders or bulk orders through brand@fredhutch.org.
Use the Apparel Guidelines below to prepare for a custom order.
Apparel Guidelines
Logos
- Please use the stacked logo for branded apparel.
- If a department’s sign post has not already been created, please request one through brand@fredhutch.org.
- If you are including custom specialty artwork, please submit the design for approval through our Marketing & Communications Request form (Category: Design), or email brand@fredhutch.org.
Placement
- Fred Hutch logo is always printed on the left chest.
- Department names cannot be printed underneath or on top of the FH logo.
- If adding a department name, it should be placed on the right side chest or right-hand upper sleeve.
Approved Apparel Colors
Below are the approved colors for apparel printing along with the required logo that must be used for printing.
- Apparel color: Navy / Logo color: White
- Apparel color: Dark grey / Logo color: White
- Apparel color: Heather grey / Logo color: Navy or full color
- Apparel color: White / Logo color: Navy or full color
Please note, that when you receive the showcase of the apparel designs, other colors may be shown. However, these are the four approved colors to align with our Brand.
Fred Hutch Navy
HEX: #18365D
RGB: 27, 54, 93
CMYK: 95, 74, 7, 44
White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Heather Grey
HEX: #C3C6CC
RGB: 198, 198, 204
CMYK: 24, 17, 14, 0
Dark Grey
HEX: #6E7178
RGB: 110, 113, 120
CMYK: 59, 49, 42, 12
Additional Details
- Please note that adding the department name will include an additional screen printing or embroidery charge
- Please select either screen printing or embroidery for both logo and signpost rather than mixing and matching
There are two approved locations for department sign posts: the right-side chest (opposite of the logo) and the right-side arm. We understand this may require selecting a different apparel item for your team.
We strongly encourage ordering a pre-production sample for any full color logo or custom artwork. For branded items that only include the logo or department sign post, a pre-production sample can be waved.
Yes, our branded merchandise vendors can provide a showcase of options for you to choose from after determining your price range and order quantity. Please note that the items provided in the showcase do not include final cost, which will include a set-up fee, shipping and taxes. This information will be included in a separate estimate.
Ordering Process for Internal Teams
For apparel and merchandise options, please reach out to brand@fredhutch.org.
- Production time on all orders will vary, please build in at least 3-4 weeks into your delivery timeline.
- All orders must meet quantity minimums. Apparel minimum quantity orders can range from 12-25 units.
- It is the requesting department’s responsibility to create a PO or use a ProCard and handle all billing/payment for the order.
Contact Us
Questions regarding branded merchandise and apparel can be directed to brand@fredhutch.org.