Welcome to Fred Hutch’s Brand Portal

This is a resource for all those who shape Fred Hutch Cancer Center’s marketing and communications, both formally and informally. It includes foundational elements, flexible tools and inspiration to help you clarify and amplify what Fred Hutch stands for, how we are different and why audiences should choose us.  

Brand–aligned marketing and communications ensure clarity and consistency across channels so reference this resource to ensure that your work follows our standards.

This portal is a public resource. Fred Hutch employees have access to additional brand resources through Fred Hutch’s Brand, Logos & Resources on CenterNet (requires Fred Hutch credentials to access).

If you have questions, please email brand@fredhutch.org.

Writing Guidelines

From emails to social media posts, every word supports our mission and builds our brand promise. In this section, you'll find our brand voice and messaging toolkit, organization name and descriptions and editorial and language standards.

Visual Guidelines

Our visual identity reflects who we are. These guidelines ensure every design element works together to tell a consistent and compelling story. This section includes guidelines related to our logo, colors, typography, graphic visual elements and photography.

Brand Architecture and Co-Branding

This section provides information on sign posts — Fred Hutch department- and division-specific logos that serve as an alternative to subbranding — as well as information on how to present co-branding with UW Medicine.

Social Media Guidelines

Best practices for representing Fred Hutch on social platforms — tone, visuals and compliance tips.

Branded Merchandise and Apparel

Find approved apparel and promotional items that reflect our identity and values.

Resources for Employees

Quick access to internal guidelines, templates and more on Fred Hutch's CenterNet.